Vacation: The Invisible Worker
AD: Nina Paterakis & Orchid Valdez
CW: Forrest Mesina
Working eight hours under the sun means sunscreen isn’t a lifestyle product, it’s part of the uniform. So Vacation is clocking in alongside the gear you grab before the job starts. Hard hat. Gloves. Sunscreen. No second thought.
OOH
VACATION x HOME DEPOT
At Home Depot, Vacation® shows up where the workday begins. Placed alongside the gear workers already come in for, sunscreen becomes one more thing to grab before heading out into the sun
VACATION x CARHARTT
Vacation® and Carhartt WIP teamed up to make a lunch bag for people who take their breaks under the same sun they work in. Built from durable canvas, it keeps lunch cool and has a dedicated pocket for sunscreen because both belong on the job site.
